Via Really Magazine:
Hotel chains can cut down on their environmental impact (and save a large percentage of their laundry bill) by encouraging guests to re-use their towels. Many chains now use message cards in the guest rooms to persuade visitors to comply—but what would be the most effective message to have written on the card?
[...]
One [message] stood out, persuading almost half the guests to recycle.
The message read :
JOIN YOUR FELLOW GUESTS IN HELPING TO SAVE THE ENVIRONMENTIt was clear (brushing aside the slightly-less-than-factual "75%" assertion), that the best way to influence the guests was to imply that they would be behaving abnormally if they requested a fresh towel every day.
Almost 75% of guests who are asked to participate in our new resource savings program do help by using their towels more than once.
Abstract here. Full paper here?
4.26.2007 |
1 comments:
Enlightening.. thanks K.
Especially this part:
There is a powerful sense of social obligation — embodied in the norm for reciprocation — to cooperate with someone who does something for you first and then asks for a favor in return (Cialdini, 2001). That is, members of all human societies are trained from childhood to reciprocate the favors they receive from others..."
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